By Sahil Patel
Findings from new Nielsen report, titled “Nielsen’s 2013 Over-the-Top Video Analysis,” are insights you hear every day — mainly that people are watching streaming content at “a breakneck pace” because of how accessible it is.
There are some interesting nuggets of information in the report, though, like Nielsen finding that 45% of Netflix streaming subscribers say they watch the service’s original shows like “House of Cards” or “Lilyhammer.”
In addition, when consumers watch something on an over-the-top platform like Netflix, Amazon Instant Video, or Hulu Plus, they are routinely binging on content. According to the report, 88% of Netflix users and 70% of Hulu Plus users report watching three or more episodes of the same TV show in one day. One of the main reasons for binge-viewing? Once again, the flexibility that digitally available content provides. 58% of binge-viewers said they prefer watch shows when they do not have to “abide by schedules other than their own,” which also allows them to stream multiple episodes consecutively.
Want more data? Here is a chart from Nielsen on OTT consumption: