People just cannot stop talking about Netflix (VideoInk included). It’s the future of video, it will replace traditional television, it will surpass HBO — we’ve heard it all and in most cases agree. But not Disney CEO Bob Iger; Bob isn’t buying it.
During the Goldman Sachs’ Communacopia conference in New York, Iger explained that although Netflix is a frontrunner in internet video, the race is far from over. And although Disney has a multi-million dollar contract with Netflix right now, according to Iger, Disney has no reservations about cutting deals with other streaming video service providers.
Disney’s stance, as Iger explained, is “platform agnostic,” meaning they prefer to be first on board with new platforms as opposed to being exclusive to any given content distributor. For many, Iger is correct in taking this approach. The internet TV landscape is becoming more saturated as businesses like Hulu and Amazon make a run at producing their own original content while inking deals with content providers like Disney.
With all of its success, it is hard to ignore Netflix or call the platform anything less than a powerhouse. However, it seems that Disney is keeping an open mind as to where its content should be hosted. One additional option, as expressed by Iger was “smart mobile devices,” which the CEO says have shocked him in terms of sheer growth.