By Sahil Patel
Onionflix is a Beverly Hills-based new media company (also a new-media company) that wants to be the home for “emotionally inspiring” videos from talented creators and filmmakers online.
To make this happen, the company has earmarked $100,000 to go toward buying new content, including short films, documentaries, scripted stories, and interviews. In most cases, Onionflix says prices for the content it purchases will range from $500 to $2,500, with potentially even more going toward those who have filmed “exceptional videos.”
That’s only one of the two options, though. Filmmakers also have the chance to enter into a revenue-sharing agreement for videos distributed through Onionflix, which will offer a 90% cut of revenue (far above the usual splits creators see on sites like YouTube).
Onionflix content will be available via its own website, as well as a newly launched YouTube channel. On YouTube, Onionflix says it will focus on things like search-optimization to increase viewership and revenue. The company claims its goal is to at least double the number of views and generally increase CPMs for its content partners.
At first glance, Onionflix could be any other YouTube channel looking to offer a specific type of content. And maybe it is. But there are some notable people behind the company, including YouTubers David Choi and Mike Song, who combine to reach 1.1 million subscribers on YouTube, and Benny Luo, the founder of New Media Rockstars. As board advisors to Onionflix, Choi, Song, and Luo will promote the channel via their Twitter and YouTube accounts.