Cutting-edge technology developer Google is officially branching off into the go-go, lightning-fast world of email newsletters. Okay, maybe it isn’t that thrilling, but the tech giant has officially launched its YouTube partner-driven newsletter Creator Pulse.
The newsletter, which you may have already received in your inbox, offers creators a look at recent YouTube developments, upgrades to the platform, and upcoming programs. Still wanting to remain on the cusp of tech-savviness? Creator Pulse will soon also be available to partners at the Creator Hub.
With the launch of the Creator Hub as well as similar training tools and platforms, YouTube has made a concentrated effort towards giving their creators the best possible education. While it may seem like it is purely out of the kindness of YouTube’s heart, we must remember that creators are the lifeblood of this platform. As much as YouTube may alter or flip the platform itself, creator content brings in the audience (and that luxurious scale) at the end of the day. With this, YouTube is going to want to train partners on practices that best fit the video site’s interests.
As seen with the Creator Playbook, which was revamped earlier this year, YouTube is able to use these guides to steer creators towards consistency, engagement, and extended viewing times — the metrics YouTube tries to sell to advertisers.
And sure, Creator Pulse seems all in good fun; but here’s why it really sucks:
As seen in the image above, if you want to subscribe to Creator Pulse, YouTube asks you to check the box marked “All YouTube newsletters.” This of course means more opportunities to send you content like “Popular on YouTube,” which you may not necessarily want. However, as YouTube does not specify which box guarantees Creator Pulse, you are stuck with everything the video site sends your way.