By Sahil Patel
It’s finally happening. Instagram, the social photo (and video) network owned by Facebook, plans to introduce ads in-feed ads within the next few months. In a blog post, the company said the ads, which will come in the form of a photo or a video, will be native to the app/platform (so pretty much what you already see with Facebook’s sponsored posts). “Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” the company said.
To start off, Instagram said it will slowly roll out the “occasional” ad from brands that are already active on the platform. Of course, as users get used to seeing the “occasional” ad, expect the number of ads to increase. Such is the world we live in.
It appears the ads will initially only be seen by users in the US. Though any user who does not like an ad will also have the ability to hide it and give feedback on why they didn’t like it.
To assuage any user concerns about their photos and videos being appropriated by an advertiser, Instagram said users will continue to own everything they share on Instagram. So stop worrying.