Back in October, YouTube announced a feature called InVideo Programming, which allowed creators to embed a video or watermark across their entire library of content. Using InVideo, creators can insert a clickable video thumbnail in the corner of an upload. According to YouTube, InVideo was built to help creators promote new videos, highlight old ones, or simply maintain consist branding with the use of a static watermark.
Earlier this week, the YouTube API team announced some new InVideo Programming features, which are available to those using YouTube Data API v3.
For a quick primer: YouTube API offers a suite of tools that allows Java and ActionScript-savvy programmers to customize the YouTube player. You can learn more about it here.
Okay, moving on: The new API/InVideo function acts much like the one available to standard YouTube users, except with a few caveats. Using the customizability of API, YouTube suggests a few InVideo customizations including the option to write code that rotates a video depending on the day and time of day. With this, creators will be able to highlight videos in the most relevant possible way.
Talk about “Game of Thrones” in one of your videos? Why not set up InVideo to embed that video the second the new season premieres?
InVideo API customization can also be used to highlight specific social media accounts. The YouTube API blog uses the example of writing out a line of text to “tease” your Twitter account, which can then be clicked leading users to your actual social media channel.
Most of these functions are currently available to standard on-site YouTube accounts already. However, API allows users to develop a more fluid and automated YouTube experience. Sure, it takes a little coding know-how, but YouTube has made learning API much less scary than it looks.