When Microsoft revealed the Xbox One to the bearded masses, it came with the news that they would develop a live-action series based in the “Halo” universe. The series would be produced by director Steven Spielberg (you’ve probably never heard of him). With this development plan, Microsoft was further solidifying the Xbox One as not just a game console but an all-in-one entertainment system.
In September, news spread that Microsoft was staffing a mid-sized production studio in LA with around 200 employees. The purpose of the studio was to concept and develop “hundreds of ideas” for new TV shows exclusively for the Xbox.
One of those ideas, apparently, led to “Every Street United,” a new half-hour unscripted soccer series from Mandalay Sports Media.
As first reported by Deadline, Xbox Entertainment Studios has greenlit “Every Street United,” which will document the best street soccer players in various countries, including the US, Spain, South Korea, and France. While Deadline reports that the show’s details are not completely fleshed out, the general idea is that top players will face off in four-on-four street games. It is also rumored that the undiscovered talents will eventually face off in a match filmed at the 2014 World Cup. In total, the show will consist of eight, half-hour episodes.
Soccer, although not as popular in the US, is a deadlock for brands looking to target a global male audience. Already, multiple online networks have branched out into digital soccer content, including Bedrocket, which launched YouTube channel KickTV in partnership with the MLS earlier this year.
“ESU” could potentially have an interactive element, which would resonate with Microsoft’s overall goal of providing both an interactive and “lean-back” viewing experience. In conjunction, Microsoft could also incorporate the FIFA franchise to promote the show as well. The massively popular video game title provides near-endless, tie-in potential with “ESU” as well as the upcoming World Cup. By tapping into all three of these markets (game franchise, original content, sporting event), Microsoft could provide a superb cross-media experience to its soccer fans.