By Sahil Patel
TV is king. Yes, you’ve heard this before. And you know it’s true. TV is king and will continue to be the king because of decades of systems and consumer habits that make it difficult for some upstart newcomer like YouTube to dethrone it.
But exactly how big is TV? Well, thanks to the fine folks at YouTube Downloader, who put together infographic you see below, we now have somewhat of an idea. Tracking a variety of different “metrics,” the infographic shows exactly how much ground YouTube needs to make up if it’s ever going to truly dethrone or displace TV.
For example, the highest-paid actor on TV is the Ashton Kutcher, who made $16.1 million for a 23-episode season of the CBS sitcom “Two and a Half Men.” That’s $700,000 an episode. That’s a lot of money. Conversely, the highest paid YouTube star is actually a duo, Lewis Brindley and Simon Lane of BlueXephos, who have made $6.6 million off of the site. Second-place PewDiePie has earned $6.1 million. That’s also a lot of money. But not as much as the top actors and actresses on TV.
Then again, that’s not completely true. BlueXephos and PewDiePie are making enough to come in fourth and sixth in the TV rankings. Then again, the chart isn’t exactly clear on the timeframe for the YouTube earnings (whether it’s lifetime or over a certain period of time). That $6.6 million Patrick Dempsey is making for “Grey’s Anatomy,” he’ll make that for every year that show airs, plus I imagine additional stuff from syndication. YouTubers don’t have that sort of lifetime well of fortune just yet. Jenna Marbles is going to need to sell a lot more stuffed animal toys.
This is all to say, yes, here is another thing confirming that TV is still king. But it’s not like web video is a shanty town. Money can be made here.
And the day may one day come when the biggest screen in the house does not grab the biggest wad of cash from advertisers. But until then, web video will continue trying to creep its way into the hearts of media-buyers and planners everywhere.