By Sahil Patel
Digital distributor TV4 Entertainment is partnering with Cinebx, a supplier of film and television programming, to launch “no less than” six online channels for Cinebx-owned content.
Cinebx’s library features more than 10,000 film and TV titles. Per the deal, the supplier and TV4 will pick from this library to launch six channels across several genres, including one focusing on classic sports content. TV4 and Cinebx will co-own these branded channels, which will be available across multiple platforms and devices.
The first channel will roll out by the end of the year, with the rest to roll out throughout 2014.
This deal fits neatly into TV4’s distribution strategy, which is to develop genre-based digital channels that can then be “super-distributed” — as TV4 founder Jon Cody likes to refer to it — across many platforms. Essentially, TV4 is trying to bring a TV-like “network business” to digital video, with the belief that this will simplify digital distribution for filmmakers and content providers.
And in doing so, just like what cable networks have done over the past couple of decades, this strategy also opens up the possibility for TV4 to eventually venture into its own original programming. In a previous interview, Cody told me the company is already in discussions with several studios to create genre-specific content, though right now the focus remains on helping other creators get their stuff out there.
TV4 recently launched its documentary channel, DocComTV, on Hulu. Cody says some Cinebx content will find its way on to that channel, as well as other channels TV4 rolls out in the future.
Other TV4 distribution partners include Net2TV’s Portico TV service on connected TVs. The company is also in discussions with connected platforms like Roku and Xbox, and plans to launch custom sites and mobile apps for each of its existing and future channel brands.