By Sahil Patel
Maker Studios’ gaming and geek culture division, Polaris, has added four new top creators/channels to its network.
Each of the new channels are members of the YouTube top 100, combining to reach more than 14 million subscribers and over 150 million views a month. They are as follows:
- Captain Sparklez (nearly 5.8 million subs), a creator of “Minecraft”-inspired music videos
- Jide from KSIOlajidebt (nearly 4 million subs), who is looking to expand beyond his FIFA gaming videos
- Ali-A (2.79 million subs), a UK-based gamer specializing in “Call of Duty” gameplay videos
- TheBajanCanadian (1.9 million subs), another gamer focusing on “Minecraft”
“As we build out our roster of gamer personalities to engage a global audience with content that appeals to everyone from hardcore to casual gamers, we sought out passionate new voices and content creators,” said Dar Nothaft, vice president and general manager of Polaris, in a statement.
The Polaris network features some of the leading gaming properties on YouTube, from Toby Turner’s gaming channel, TobyGames (5.7 million subs), to female gaming personality, Dodger (406,000 subs), and, of course, YouTube list-topper PewDiePie (14.9 million subs). The Polaris YouTube channel serves as the central hub representing the broader gaming network, which collectively generates over 1 billion views a month across more than 500 channel partners.
The network recently launched a branded owned-and-operated destination for Polaris, designed to make it easier for users to access the network’s gaming content across multiple platforms and devices.
In addition to Polaris, Maker Studios currently operates six other “mini-MCNs,” focusing on a variety of content, from music to cartoons. As announced by Maker executive chairman Ynon Kreiz earlier this month, Maker plans to launch as many as 13 new verticals beginning in January. It’s all part of a new (ish) strategy to create and group themed verticals into four, advertiser-friendly “units,” focusing on men, women, family, and entertainment.