‘Generation C’ Twice as Likely to Watch YouTube Ads They Can Skip
YouTube is the place for brands to be, according to new statistics gathered by the world’s biggest video site. In a recently released issue of “YouTube Insights,” YouTube details just how crucial it is for brands to hop on the streaming content bandwagon.
According to the report, 76% of Gen C — a generation YouTube defines as people who participate in creation, curation, connection, and community — look for content first on the video site as opposed to cable TV. Sixty-one percent of those same Gen C members took action after seeing an ad on YouTube. In other words, the people who view YouTube as an alternative to TV also views its ads as a surrogate for traditional commercials.
Brands on YouTube aren’t having any shortage of luck either. As we reported yesterday, Red Bull is the leading brand on YouTube with 2.8 million subscribers. Following close behind, according to YouTube Insights, is Google (duh) with 2.1 million subscribers and PlayStation with around 2 million.
Interestingly, per YouTube’s study, the site found that Gen C is twice as likely to watch and like a video that they had the option to skip versus one that they did not. This speaks volumes about the nature of brand-consumer relations. As we’ve seen time and time again, as soon as a brand overly markets itself or pushes content too aggressively, Millennials in particular are much more likely to tune out. Young people don’t like being told what to do — shocking.