By Sahil Patel
Short-form news video producer Newsy has inked a distribution deal with mobile video network EndlessTV. Going forward, relevant Newsy content will be syndicated to EndlessTV’s category-based mobile apps, including Endless News, Endless Sports, Endless Celebrity, and Endless Tech.
EndlessTV features a mobile-friendly swipeable video technology. Newsy content will be available via a Newsy-branded “channel,” with viewers having the ability to go from one Newsy video to the next by swiping to the right. To “change channels,” viewers simply have to swipe up or down on the app. EndlessTV’s mobile network pulls from more than 2,000 content sources.
Per the deal, Newsy will get a cut of revenue generated from its content on EndlessTV, though the exact split was unspecified. EndlessTV apps are available for iOS and Android devices.