By Sahil Patel
Base79, one of the largest multi-channel network on YouTube outside of North America, has signed Paris Saint-Germain, the largest soccer team (sorry: football club) in France, to its network.
The deal is two-fold: On one end, Base79 will manage audience development and monetization for PSG’s YouTube channel, which currently reaches more than 73,000 subscribers. This includes everything from claiming PSG-owned intellectual property on YouTube to overseeing local and international ad sales for the channel, as well as syndicating PSG content beyond the channel itself. Base79 says it also plans to market PSG content across its network of 200+ sports channels, which collectively reach more than 2.5 million subscribers.
The other element of the deal is that Base79 and PSG will work together to create and distribute more original content and exclusive clips. In addition, while existing content on PSG’s channel is in French, all new clips will be in English (and current clips will be translated into English) in an effort to reach more international viewers.
This is the second soccer team (sorry: football club) to sign with Base79, after Aston Villa in the UK. Other UK and international sports partners for Base79 include IMG Worldwide, the French Football Federation, the Premiership Rugby, and the Women’s Tennis Association, among others.
Overall, Base79 says it owns or manages more than 1,400 channels on YouTube, generating over 700 million views a month. As recently as this past summer, Base79 reported having 800 channel partners with over 650 million monthly views. Major partners include Guinness World Records and BBC Worldwide.
Base79 is one of the MCNs that has generated interest (and funding) from traditional media people. In July, the MCN received funding from Evolution Media Growth Partners, the investment arm of Evolution Media Capital, which is partly owned by Hollywood agency CAA. Last year, the company had raised $10 million from The Chernin Group.
With offices already in Los Angeles, London, Paris, Madrid, Berlin, and Sydney, the company says it’s still planning to “expand further” in 2014.