By Sahil Patel
French broadcaster Canal+ is launching a multi-channel network on YouTube via an official partnership with the world’s biggest video site.
Per the deal between Canal+ Group and YouTube, the pay-TV giant has agreed to launch “about 20” different channels on YouTube beginning in December. Some of the channels will be devoted to offering TV programming from the Canal+ library, including flagship shows like “Le Grand Journal” and “Le Petit Journal,” while others will offer content grouped around topics like cinema, serials, music, and urban culture. Content from other Canal+ Group channels like D8, D17, and i>Télé will also be available on the network.
More notably though, this deal includes the creation of a new content label called Canal Factory. This brand, which will have its own channel on YouTube, will look to sign, represent, and provide production and promotional support to web-based creators.
Canal Factory will also help create and distribute original shows made for the web by these creators. According to Helene Barrot, communications and public affairs manager for YouTube, Paris, the label “will experiment with different formats and short original productions.”
“YouTube is a unique space not only for today’s talent to find expression and be creative, but also for tomorrow’s talent, which we want to support and bring to a wider audience in a dedicated area, Canal Factory,” said Fabienne Fourquet, Canal+ Group’s director of new content, in a statement.