Jukin Media is the next media company to break into the world of multi-channel networks. The company, which is best known for licensing viral videos to brands and major media companies as well as its 3.6 million-plus subbed YouTube channel Fail Army, announced the formation of a new MCN with Vine celebrities BatDad and Logan Paul as launch partners.
Jukin Media founder and CEO Jonathan Skogmo explained that the Vine creators, who have a combined 3 million followers on the Twitter-created micro-video platform and over 17 million total views across YouTube, are a perfect fit for his company’s new MCN simply because Jukin Media has an extensive track record working with undiscovered, potentially viral content and creators.
“BatDad and Logan Paul are tremendously talented creators and personalities that perfectly complement our overall business model,” said Skogmo. “We’ve built our success behind-the-scenes on discovering content first and pushing virality across all platforms.”
Jukin is also approaching its MCN business with an eye toward hands-on management and partnerships — the agency model — as opposed to aggregating a lot of creators/channels to hit a large subscriber/view number. Instead of simply focusing on generating revenue via Adsense and video ad-based monetization, Jukin says it will look to work with a small group of talent and help them develop revenue opportunities outside of just YouTube ads.
In addition to the formation of the Jukin Media MCN, the company has recently developed a backend video-discovery service, which helps with the monetization and licensing of potentially viral content. In November alone, Jukin Media generated over 300 million views across its library of content. The company’s licensing business has already paid out over $1 million to its content-owning partners.
Skogmo explained the company’s future strategy towards developing monetization opportunities for its partners through a variety of business practices. “We reward content creators,” said the CEO. “Whether that’s in building their brand equity, licensing their content, or handling rights management and marketing, we’re constantly evolving to serve the content community.”