By Sahil Patel
The New York Times continues its expansion into original video with a new short-form daily series called “The New York Times Minute.”
In the format of a quick news report,“The New York Times Minute” will summarize three important and trending stories, from breaking news to “major topics of interest,” in the span of one minute. Created by a team of in-house producers working in tandem with the various news desks at The Times, the show will look to reflect and extend The Times’ angle on the news.
“Video is a fast growing and important part of our news report,” said Jill Abramson, executive editor of The New York Times, in a statement. “‘The New York Times Minute’ series is a natural extension of our journalism that allows our viewers a quick and useful way to keep up with the news.”
The series will publish three videos/reports per day — one at 6am ET, another at noon, and the final one at 6pm. In between those segments, the most recent video report will routinely be updated as the news develops.
The series will be available on NYTimes.com via the series’ The New York Times Minute blog. The company says the videos will be available for free to all users on NYTimes.com and all of its mobile apps.
In recent months, The New York Times has launched an array of original video series across a variety of categories, including “By the Numbers” (News), “Modern Love” (Style), “Ask Well” (Health), “App Smart” (Tech), “Retro Report” (News), and “The Workout” (Sports).
Microsoft has signed on as the official launch sponsor for “The New York Times Minute.”