Since launching Channel Pages back in September, CRM company FanBridge has seen the “collaboration engine’s” reach climb past 300 million monthly views and 30 million subscribers.
Channel Pages was created to help talent and brands connect through personalized “social media-style” pages that list a creator’s information privately. In only eight weeks, the platform has added thousands of participating channels looking for branding opportunities, according to the company.
FanBridge also reports that after launching Channel Pages, 50% of Ad Age’s 2013 “A-List” agencies began using the platform to discover talent and channels for branded content.
“Channel Pages is now our go-to resource for building brand integrations on YouTube,” said Graham Biller, co-founder at MBED, in a statement. “It has managed to simplify several of the most time-consuming parts of that process: discovery, analysis and engagement with YouTube creators.”
While Channel Pages is not the first platform to connect brands with talent online, FanBridge has placed a premium on helping brands integrate into the audiences of said creators. In this way, partnered brands and talent can create organic content that avoids disastrous attempts at over-branding or inauthenticity.