It’s been more than a week since Jean-Claude Van Damme blew the internet’s collective mind with his epic splits stunt. If you haven’t seen it, you can check it out below:
Insane, right? The video has been a hit for Volvo with 43,839,669 views and counting. According to marketing company Unruly, “The Epic Split feat. Van Damme” is the 10th-most shared ad of 2013. To put that in perspective, Unruly released its top 20 most shared ads of 2013 list yesterday. In only eight days, Volvo’s viral Van Damme spot is beating out ads that have been out since early January.
With that, a parody or two (or 2,000) is surely on the horizon. Taking a swing at it first, interestingly, is Channing Tatum, playing his character Jenko from the upcoming comedy “22 Jump Street.” Since the uploading the spoof, which naturally ends in several pulled ligaments, over 7 million people have viewed it in 3 days.
“Jenko’s Epic Split” is a testament to the power of web video as a marketing tool. In less than a week, the crew of “22 Jump Street” were able to capitalize on Volvo’s insanely popular video in terms of both views and promotion for the upcoming comedy. Without the quick turnaround rate that YouTube and web video offer, that perfect window of timeliness and relevance may not have been so open.
It’s also a really good parody. So I’ll just shut up and let you watch it.