Earlier this month, Taryn Southern rolled out two new web series with Look TV. The shows — “My Domain” and “In the Closet with Taryn Southern” — placed Southern in the homes of YouTube elites like DeStorm and Olga Kay. Once there, Southern would ask the YouTubers to show off their digs a la “MTV Cribs.” Since launching, “My Domain” has had a good deal of success, with Olga Kay’s episode climbing into the 17,000+ range.
While one could chalk up the two shows’ popularity to the attached YouTube star power and their proxy fan base, much of what makes “My Domain” and “In the Closet” compelling is Southern herself. She is funny and warm in the show. She treats each YouTuber she visits like they are lifelong friends. It’s oddly charming; it feels like hanging out with friends.
But that’s what has made Southern such a hit these past few years. She’s one of YouTube’s most loved creators, and a singer and actress in her own right. We caught up the 27-year-old creator to talk about hosting her new shows and the decision that led her to recently sign to YouTube MCN AwesomenessTV.
Your new shows, “My Domain” and “In the Closet with Taryn Southern” were created in partnership with Look TV. How did you get involved with Look TV?
I worked closely with Bedrocket last fall on a project for their Official Comedy channel that was a mockumentary series taking viewers “behind the scenes” of the making of my comedy album, “On My Face.” I really enjoyed working with them on that and so as soon as I had the idea for “My Domain,” I went in and pitched it to them! They have so many different properties under their umbrella that are lifestyle, comedy, fashion, and web culture oriented, so it just seemed like the perfect fit.
The maiden season of your new shows only have four episodes each. What’s the reason for this? Is this a way to test out how well the show will do?
“In the Closet” is actually a direct extension of the “My Domain” brand (so if you saw each episode on TV as 22 minutes episodes, “In the Closet” would be a segment of the show). Because people are looking for more niche content online, we just felt that it works just as well as a standalone thing, as well as for an audience directly interested in fashion, but I really look at both projects as extensions of a larger series brand. With all of those pieces, we can go to a brand or a network and give them a good sense of how the idea could play out in a larger context. As for more episodes, trust me, I’d love to do more — — there is really nothing more fun than raiding my friends’ houses!
You recently signed to the AwesomenessTV Network. What interested you about that network? How are you planning to work with them on new projects?
For a long time I was a bit hesitant about joining any network, as I’d hit some roadblocks in previous discussions with others. Ultimately, every YouTuber has different needs and so it’s really just about making a deal that makes sense. I also just really like everything they’re doing right now — “Side Effects” turned out incredible, and they’ve branched out into a lot of avenues that I also work in like music and TV. Not to mention their dedicated audience on the Awesomeness TV channel. I think there’s a lot for us to do together.
You are known as an actress both on and off YouTube. Will your new partnership with ATV require that you focus more on YouTube? Will you continue to host programs online like “My Domain” ?
I’ll always continue to pursue opportunities both on and off YouTube, and creating shows for different distribution partners isn’t something that will change. It’s been about 13 months since I launched my channel, and I’m a bit worn out from the constant production (I’m a staff of one!), so having a partner on board to help with the challenging stuff and provide resources I don’t otherwise have — — that will take a huge weight off my shoulders and help me make better content. I REALLY want to just make better content.
So in that sense, I think you’ll see me raise my game on my channel next year, and have more fun doing it too. ATV is both a content creator and distributor, so they really understood the pains I go through and will make an excellent partner in this process.
If you could visit the bedroom of any person, alive or dead, who would it be?
King Tut. I mean — — he seems like a badass. I also just really want to give his bed the black light test.