By Sahil Patel
Conde Nast Entertainment’s digital video network gets a boost today via a deal that will put it on the biggest screen in the house — the company is partnering with Roku to bring its collection of magazine-branded video channels to the streaming device.
Beginning today, the seven channels CNE has launched to date — for GQ, Glamour, Vogue, Wired, Teen Vogue, Vanity Fair, and Style — are available on Roku devices for free. The channels cumulatively offer over 600 episodes of original content, from GQ’s recently launched documentary series “Casualties of the Gridiron” to Glamour’s how-to/tips series “Dressed to Kill.” Currently, CNE says it’s producing on average 30 to 40 episodes of new programming each week.
CNE’s not done with its video network, though, as the company wants to eventually launch video channels for each of its publishing brands. In fact, a video channel for Epicurious magazine is still on the docket for 2013.
Per the deal with Roku, CNE will make all future channels available on the streaming device the same day they go live on the web. In addition to Roku, CNE has syndication partnerships with the likes of AOL On and Dailymotion. The company also makes all of its programming available on YouTube as well as its owned-and-operated websites.