Since the beginning of time, man has had a fascination with space and technologies beyond his understanding. I mean, without at least the smallest glimmer of interest in tech, would the ancient Sumerians have invented the wheel? I think not. Flash forward to 2013 and our interest in science and technology still burns as brightly as it did thousands of years ago. It’s why we have world-altering inventions like penicillin, airplanes, rockets, and the very computer that is looking back at you right now.
Science and technology is all about discovery, and what better place for those fields to thrive than on YouTube, a platform built around the idea of finding new and fascinating things?
“Technology and science content today is all about the devices. And, occasionally, really cool space stuff and videos about drones delivering your next handset,” said Chia Chen, SVP/mobile practice lead, North America at DigitasLBi. “But mostly it’s about the devices. People seem to have an insatiable appetite for information about the devices — from the details of packaging to to how long the battery life really is. The winning formula for this type of content has always been: a distinctive and relatable point of view and lots of content around the actual device.”
So who is thriving in the science and tech space on YouTube? Who’s keen eye for gadgets and gizmos is pulling in views faster than a rocket-powered robot racing towards the surface of Mars? Who shall we turn to as the Holidays approach for advice on what to buy even the pickiest of tech heads? In partnership with Outrigger Media and DigitasLBi, with data from Outrigger’s OpenSlate platform (and its Emerging Talent Tracker tool), we’ve got the answer. The test results are in; the top five emerging channels in the technology and science category on YouTube* are:
5. Stuff of Genius
Monthly vews: 53,130
Coming straight from Discovery Network’s TestTube network, Stuff of Genius is all about celebrating the inventors and innovators who created the brilliant objects we use everyday. Ever wonder who invented velcro? Well, Stuff of Genius has got the answer for you.
4. Oode Tech
Monthly views: 674,910
Phone reviews are Oode Tech’s bread and butter. Tapping into the increasingly popular world of side-by-side performance testing, Oode Tech has pitted everything from Google’s Nexus 5 to the iPhone 5S against each other in a no holds barred product test. The creators also uploads unboxing videos, product reviews, and camera tests.
3. Josh and Chuck
Monthly views: 125,220
Yet another sampling from TestTube, Josh and Chuck run the channel Stuff You Should Know, the YouTube version of the hit podcast of the same name. The channel literally covers everything from why geese fly in a “v” formation to the origins of the phrase “knock on wood.” Knowledge junkies, this is the channel for you.
Monthly views: 2,639,850
TechSmartt is the home for all things, well, tech. The channel features a library of various tech videos, ranging from Google Glass demos to amazing Apple iPhone 5s scratch tests performed with a knife and a hammer. TechSmartt also features videos that help users uncover secret functions of their phones, tablets, and consoles. Everyone likes a secret.
Monthly Views: 1,117,440
Part of Revision3’s network, TheTechFeed (a.k.a. “What’s the Big Deal) stars Tech Feed News host Annie Gaus as she uncovers the latest “Thing that’s keeping the internet awesome, fascinating, weird, and all of the above.” The channel tackles hot button topics like universal incomes, drones, and the fact that Black Friday is “bullshit.”
*OpenSlate data is as of December 4, 2013.