By Sahil Patel
Google does not disclose how much ad revenue it makes from YouTube, the biggest video platform on the planet. But according to a new report from eMarketer, which collected information from “hundreds” of studies, analyses, and reports about YouTube, the site will generate about $5.6 billion in 2013 alone.
Once the company has paid out its ad partners and content creators, it’s expected to net $1.9 billion, which would equal a 65.5% increase over 2012. According to eMarketer, that’s a 1.7% share of all global digital ad revenues, beating out the market shares of Twitter, AOL, Pandora, LinkedIn, and other major online ad businesses.
In the US, YouTube will generate $1.08 billion this year in ad revenues, a year-over-year increase of 51.7%, and roughly equivalent to 6.3% of all of Google’s net US ad revenues for 2013. Most of this will be from video ads on YouTube, which will account for $850 million of YouTube’s US ad revenues. eMarketer says this will help YouTube earn a 20.5% share of the overall $4.15 billion US video ad market.
And this is just the beginning, as eMarketer expects YouTube’s video ad revenues to jump to $1.22 billion next year (and a 21.1% market share) due to continued increases in mobile video consumption.