By Sahil Patel
Playlist Live, an Orlando-based multi-day conference for online video creators, their fans, and brands looking to connect with both, is going north.
The organizers behind the annual gathering — the largest on the East Coast for the YouTube community — are planning to host a second conference next year, which will be held at the Meadowlands Exposition Center in Secaucus, NJ from November 21–23, and be dubbed Playlist Live Tri-State 2014. The location was selected, according to Playlist Live co-founder Alex Tchekmeian, because of its proximity to New York, Connecticut, and the Northeast region of the US.
But maybe even more so than that, Tchekmeian says there was a “tremendous amount of demand” from the online video community to expand Playlist Live to the Northeast. “When we did surveys and polls, we found the Northeast region had an extremely strong following for Playlist Live and decided it was time to answer their requests,” he says.
The announcement comes at the end of a week-long countdown contest, which invited fans to guess where the next location would be, with several states being “eliminated” off of an interactive Countdown Map on Playlist-Live.com every day. Sponsored by Intel, the contest awarded several Intel-powered prizes, including a Dell XPS 14-touch Ultrabook, a Dell Venue Tablet, and five Intel Core i7 Extreme Processors, to one winner each day.
Laurie Koehler, consumer campaigns senior marketing manager, Americas Marketing Group, says the brand is always looking for opportunities to connect with consumers on a one-to-one basis. Playlist Live, which caters to a community that largely already uses Intel-powered products, felt like a natural fit. “I look at the YouTube community and the audience that watches them, and I go: ‘That’s us,’” she says.
“They are a power-house in their world and their technology ultimately drives our ability to connect the online video community,” adds Playlist co-founder Jared Mendelewicz.
“It’s not by accident that we’re putting ourselves into the middle of an audience that creates and consumes a lot of content,” says Koehler. “The Intel Core i7 Extreme Processor is the fastest on the planet. For people who create, edit, add music to, or just watch video, there isn’t a better technology than Intel to help them do that. This is an arena where it makes sense for us to show up, and when we do, to have a natural conversation with them.”
As for Playlist Live, which receives more than 8,000 attendees during its annual Orlando conference, it now has a large presence in another corner of the United States.
“We are happy they selected the Secaucus, NJ community as their home for this event,” said Mike Gonnelli, mayor of Secaucus, in a statement. “We are looking forward to welcoming the thousands of fans coming to the Meadowlands Expo Center. It will be a great boost to our economy and it looks like it will be a lot of fun.”
And it’s just the beginning, according to Mendelewicz. “We are excited to expand and are looking at other areas for the future.”