By Sahil Patel
Latino multi-channel network MiTu has struck a syndication deal with Univision to deliver the MCN’s original and partner-produced short-form content to Univision’s digital platforms in Spanish.
“We’re proud to be able to expose our amazing network of Latino content creators to the kind of audience that a venerable brand like Univision can provide,” said Roy Burstin, CEO of MiTu, in a statement. “They are an institution in Hispanic America and this relationship only helps to further that position while adding new Latino voices for the Univision viewer to experience.”
The deal comes at the hands of Charlie Echeverry, MiTu CRO and former Univision executive, who negotiated with Univision’s digital team.
Per the agreement, a broad sampling of MiTu content will show up on UVideos, Univision’s digital video platform available online and across an array of mobile and connected-TV devices, as well as other Univision-owned sites.
MiTu was launched in the spring of 2012 (right around the initial Digital Content Newfronts) by longtime Latino TV execs Burstin, Doug Greiff, and Beatriz Acevedo. Today the online network, which encompasses English-, Spanish-, and Portuguese-language creators, reaches more than 45 million global viewers, averaging 185 million views a month. MiTu investors include The Chernin Group, Allen DeBevoise*, and Advancit Capital, a VC firm founded by Shari Redstone (daughter of media mogul Sumner Redstone) and Jason Ostheimer.