Vancouver, Victoria, Seattle, and Portland; if you haven’t picked up tickets to the “#NoFilter” tour hosted by Grace Helbig, Hannah Hart, and Mamrie Hart, then you’re sadly out of luck. The shows, all four of them, are completely sold out. To put that in perspective, here is the capacity for each venue:
Rio Theatre, Vancouver — 400
McPherson Playhouse, Victoria — 642
Neptune, Seattle — 700
Aladdin, Portland — 600
Collectively, the “#NoFilter” tour has sold over 2,300 tickets in Canada and the United States. Needless to say, touring for creators has become an effective new strategy for YouTubers to connect with their audience while making a small chunk of change in the process.
Earlier this year, Hannah Hart raised over $222,000 for the “Hello, Harto!” tour via indiegogo. The campaign did so well that Hart was able to expand her tour from just the States to Canada, United Kingdom, Australia, and New Zealand. The tour was part travel show and part live show with Hart filming episodes of “My Drunk Kitchen” in each city. At the end of the indiegogo campaign, the “Hello, Harto!” tour had over 10,000 backers.
Musicians on YouTube (unsurprisingly) have also found a good deal of success off platform with local and international touring. As is common with traditional musicians in this digital age, big money is no longer made via album sales. Most performers count on tours to supplement their income. Of course, the line between “traditional” musicians and YouTube musicians is already pretty blurred, so it’s not much of a surprise to see both camps experimenting on and offline.
Recently signed Big Frame partner Colleen Ballinger (Miranda Sings) currently hosts and performs in a touring cabaret act held in major cities like New York, Chicago, San Francisco, Los Angeles, and London. The shows often feature the YouTuber alongside Broadway and West End performers. At the time that Big Frame picked up Ballinger, the network explained that her ability to attract offline audiences was a significant factor in the decision to sign her.
Although some creators do not dabble in off-YouTube careers, it’s clear that any creator who can bring in physical crowds has an incredibly deep level of engagement with his or her audience. And as we all know, engaged audience means stronger influence, which in turn makes for great opportunities for both the creators and brands looking to partner with them.
This isn’t the first time the “#NoFilter” tour has sold out venues either. Last spring, the trio took the tour across Boston, New York City, and DC where it also sold out at every venue it appeared in.