By Sahil Patel
TotallyHer Media has partnered with Ford to launch a branded section on Momtastic.com, a mom-focused website on the women’s media network. The section, Talk Tech Presented by Ford Sync, represents the first auto campaign to appear on a TotallyHer site, and centers on a branded video series promoting the Ford Sync in-vehicle communications and entertainment system.
The series, titled “Talk Tech: On the Go,” stars former TV producer and Momtastic’s “tech mom,” Rita Mauceri, as she runs errands in a Ford Escape, all the while using various features of the Ford Sync technology to help her complete her tasks. The series spans eight episodes, which will roll out two at a time over the next four weeks. Created and produced entirely in-house by TotallyHer’s video team, the videos also make use of parent company Evolve Media’s SpringBoard Video player.
In addition to “Talk Tech: On the Go,” Momtastic’s campaign with Ford includes custom 30-second spots grouped under the “Quick Tech” umbrella. These clips also star Mauceri, who shares quick tech tips on various products. Going forward, the “Quick Tech” videos will be a permanent feature on Momtastic’s tech section.
TotallyHer Media is owned and operated by Evolve Media, which also runs the male-centric CraveOnline publishing network.