By Sahil Patel
Evolve Media’s male-oriented publishing network CraveOnline Media has teamed up with Energize to launch a branded how-to web series on LiveOutdoors.com.
“Light Up the Night” details key night-time survival tips for those looking to go camping. The four-part series is hosted by television personality and wildlife-documentary producer Dave Salmoni, who will show viewers how to do things like pitch a tent in the dark and protect themselves against wildlife. As it’s sponsored by Energizer, the show will integrate the brand’s products like the Energizer Lights into the survival guide.
The series will be available via a custom branded section on LiveOutdoors.com through January 6. In addition to the series, which was produced entirely in-house by CraveOnline’s video team, the section will include custom editorial and media content revolving around additional night-time survival tips.
Salmoni is currently the host of “Rogue Nature” on Discovery Channel, as well as “After the Attack” and ‘Into the Pride” on Animal Planet.
This is the second branded web series to come out of the Evolve Media network. The company’s women-oriented media network, TotallyHer, launched an eight-part video series with Ford last week.