By Sahil Patel
Timed to the New Year — when everyone you know says they’re finally committing to living healthy — Scripps Networks Interactive’s lifestyle video platform, ulive, is rolling out a curated collection of wellness-themed original and library programming.
Packaged under the “Healthy Awesomeness” banner, which you can access via ulive.com’s homepage, the programming block will consist of four new original web series, as well as content from ulive’s existing online shows and full-length episodes of programs currently airing on Food Network and Cooking Channel.
Of the four new original web series, one, “Do Better Daily,” already premiered on January 1. The daily show focuses on quick “tips and tricks” for viewers to live healthy lives in the New Year. New videos will be posted every weekday through January. The second new original, “Om on the Go,” is an interview series that will debut tomorrow, January 7. Hosted by yoga expert Latham Thomas, the show will welcome celebrity guests like Venus Williams and Daphne Oz. Then, on January 21, ulive will release the remaining two shows: “Yoga Rebel” from model and yoga instructor Tara Stiles and “One Day One Change,” a do-it-yourself home improvement series hosted by Laurie March.
These new shows on “Healthy Awesomeness” will be complemented by ulive’s existing health and fitness online content like “Dan Does,” “A Well Designed Life,” “Fit or Fad,” “What You Don’t Know Could Kill You, “Good to Know,” and “5 Minute Workout Anywhere.”
The themed programming block will also feature TV content from Food Network and Cooking Channel, including the entire first season of “Drop 5 Lbs with Good Housekeeping,” as well as episodes of “Tofuworld” and “Undercover Veggies” from “Good Eats” host Alton Brown.
Though the “Healthy Awesomeness” content will be available on ulive throughout January, expect Scripps Networks to attempt more themed programming blocks this year based on “seasonal initiatives, trending topics, and stunts,” according to Amy Emmerich, SVP of programming at ulive. The goal here, says Emmerich, is to provide viewers with a complete, “360” content offering across lifestyle topics that they’re interested in. “For instance, with ‘Healthy Awesomeness,’ we are able to cover programming themes like fitness, stress, diet, and simplifying your life all under one umbrella,” says Emmerich. “Strategically the programming block is built to provide the consumer with that complete view giving them everything they need in one place.”
As for ulive, it’s able to pitch guaranteed, contextually relevant ad opportunities to brands looking to reach these consumers.
Emmerich says Scripps Networks will promote “Healthy Awesomeness” across its network of websites and social media channels, among other relevant outlets.