By Sahil Patel
We’re about a month away from the Olympics in Sochi, Russia. Which is to say, you’re going to be hearing a lot about the Winter Games over the next six weeks. You’re also going to be fed a lot of content as creators, networks, and brands whet your appetite for all things sports.
This includes YouTube, which today is launching an Olympics hub on the Team USA channel in partnership with the US Olympics Committee, according to Adweek. Over the next month, the channel will offer an array of content focusing on athletes set to compete next month in Sochi. Produced by YouTube and the US Olympics Committee, the profiles will dive into the athletes’ lives and the work they’ve put in to get to one of the biggest stages in sports.
As the countdown meter on the hub notes, we’re 30 days from the start of the Winter Games. This is only the beginning.