By Sahil Patel
Fullscreen has acquired mobile video app maker Supernova (formerly known as Viddy) for an undisclosed price. In the announcement, the MCN, the largest independent one on YouTube (as measured by comScore), says it will use Supernova’s product and team for “mobile video innovation.”
Supernova’s flagship mobile app, Viddy, allows users to watch, shoot, edit, and share 30-second videos — think of it as an Instagram for video, before Instagram Video was a thing. It was one of the most popular mobile/social video apps around, flying high for much of 2012. In fact, in May 2012, the startup raised over $30 million in Series B financing from the likes of Goldman Sachs and Khosla Ventures.
Unfortunately, the app relied heavily on Facebook’s Open Graph technology and its news feed. This led to trouble when Facebook made changes to its algorithm, making it more difficult for new users to discover Viddy. User growth stalled, and the startup has been pretty much treading water ever since.
That said, this is a good deal for Fullscreen. With the acquisition, Fullscreen now has a new mobile video distribution outlet.
“More than 40 percent of Fullscreen’s total viewership comes from mobile devices, which is up from less than 10 percent just two years ago,” said George Strompolos, founder and CEO of Fullscreen, in the announcement. “With the acquisition of Supernova, we are well-positioned to capitalize on this major shift in consumer behavior through rich mobile video content experiences.”
“Together with Fullscreen, we will create mobile video products that millions of users enjoy,” added JJ Aguhob, co-founder and CEO of Supernova. “We are thrilled to turn our attention toward serving and exciting the thousands of creators in Fullscreen’s global network.”
It’s not clear yet what type of “rich mobile video content experiences” or apps Fullscreen and the Supernova team will create together. But whether these new products serve Fullscreen’s creators or the brands the MCN works with, one thing is clear: It will be an additional revenue stream for Fullscreen, its creators, and its brand partners — and one that Fullscreen wholly owns.