By Sahil Patel
Indiegogo also wants to give independent filmmakers who crowdfunded their films a shot at distribution.
Timing the announcement to the Sundance Film Festival, the company is launching a new program that will give crowdfunding filmmakers the chance to sell their films on digital distribution platforms VHX and Yekra. As part of Indiegogo’s agreement with VHX and Yekra, each platform will also provide fulfillment services for free, allowing filmmakers to send their completed projects directly to those who helped finance them.
This program is available to Indiegogo users who are currently running crowdfunding campaigns, as well as those who have successfully completed their funding on the site.
For those of you who are not familiar with VHX or Yekra, VHX was the platform was used by Aziz Ansari to sell his 2012 comedy special, “Dangerously Delicious.” The platform, which is also being used by the “Camp Takota” crew, supports both streams and downloads, and offers “full control” over the pricing and packaging of content. Other features include a tool to build custom websites for the film (creating a single location to promote, sell, and distribute the content), as well as no upfront costs or exclusivity or term-length requirements. All fees on VHX are transaction based.
Meanwhile, Yekra, which hasn’t had a high-profile deal to bank on just yet, offers a cross-platform video player that is embeddable “anywhere on the web, across all devices.” Features include geo-blocking, local pricing, email marketing, and content presentation controls. The platform also hosts an Affiliate Connect Program, through which it can connect creators to content resellers and other distributors.
Via Indiegogo, here is what both VHX and Yekra are offering as part of this distribution/fulfillment program:
Digital distribution has been a major topic for indie creators on the festival circuit. Largely led by Vimeo, which has been opening up its Vimeo On Demand service to filmmakers at the Toronto Film Festival and Sundance, digital platforms are telling filmmakers that they no longer have to rely on a traditional studio or distributor to ensure that their work can be seen.
As for Indiegogo, which has long been a resource for grassroots financing, opening up new opportunities for users at the other end of the film cycle can only raise its profile among creators. The company recently launched Indiegogo Outpost, a service that helps users market their campaigns and raise money on their own websites, in addition to the Indiegogo site itself.