Who is demonstrating remarkable success and innovation in the online video space right now?
Michael Kassan, Chairman and CEO, MediaLink:
“The great success stories of 2013 include companies like Awesomeness TV and Conde Nast Entertainment — world class content creators who are building true diversified media businesses (or expanding existing media businesses) leveraging this new distribution medium. This is a trend we expect to see continue in 2014 and we’ll think you’ll see these two companies at the head of the pack.”
Jordan Levin, Defy Media:
“Putting aside our company, I believe success and innovation in the online video space is largely being driven by a new category of “buyers” competing for pay-TV subscriber dollars like Netflix, Amazon, Hulu, and Xbox Entertainment Studios.”
Lori Schwartz, Principal, StoryTech:
“I think we all appreciate the efforts behind the ‘data-driven programming’ that Netflix is focused on — leveraging the data around their audience’s consumption habits and creating programming to satisfy those trends.
This isn’t a new concept but certainly the most high profile example of it in practice. Amazon Studios, a potential Netflix competitor in the SVOD and online original programming space, is also doing a great job crowdsourcing its ‘pilot season.’ It’s a great way to generate interest around shows before they fully go to market — using the same ‘data’ that they solicit in the form of feedback to determine what they fund.”
Larry Tanz, CEO, Vuguru:
“Netflix has pulled out in front with programming that is actually driving subscriptions. Amazon has moved quickly out of the gate and I do believe that their series will eventually drive subscription as well. Frequency is a video platform/app worth keeping an eye on as well.”
Ezra Cooperstein, COO, Fullscreen:
“The Fine Bros. and Buzzfeed. Both possess a maniacal understanding of what type of content resonates with audiences, and have demonstrated expertise in tapping into a world where sharing drives distribution. The ongoing growth of social media makes understanding what to produce and how to syndicate content mandatory for success — and these guys are reinventing the rules.”
Erin McPherson, Chief Content Officer, Maker Studios:
“Netflix has done a remarkable job with its original programming initiatives. Not only is it great to watch, its birthed a new catchphrase as industry types ask each other, “What’s your ‘House of Cards?”
At the other end of the spectrum, ultra short-form social video platforms like Vine and Instagram are fostering amazing creativity. I have to also mention that brands continue to be key players in driving innovation in the space. The most recent Old Spice campaign featuring overprotective moms being just one example.”
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