What will be the biggest trend in 2014?
Jordan Levin, Defy Media:
“Behind-the-scenes negotiations over who owns what, who controls what, where, and when, will occupy the minds of most. Stacking rights, windowing of content, community ownership — all matters related to exploitation will occupy the minds of most who produce, license, finance, and distribute content.”
Larry Tanz, CEO, Vuguru:
“Consolidation within the cable industry as a result of needing to streamline their core businesses to cut costs, while embarking on new forms of innovation (Comcast’s X1 or Streampix) in an attempt to reverse any subscriber loss. Key takeaway for the entertainment industry is that the incumbent telco firms will have increased capital to negotiate for streaming rights against a Netflix or similar market competitor while driving production costs down. Keep an eye out for Charter [or even Comcast’s] bid on Time Warner Cable to set the tone for the year.”
David Freeman, Co-Head, Brand Coverage Group, CAA:
“I believe the biggest growth area for online original content in 2014 will be the true fusion of major Hollywood content creators developing real IP with brands. Brands are starting to understand that being the deliverer of an entertainment experience is as valuable as being integrated into the content. I think, as the digital distribution space matures, we will see more and more high-profile creators working directly with brands in innovative ways.”
Erin McPherson, Chief Content Officer, Maker Studios:
“Look for more signs of digital and traditional media convergence, including programming that spans TV and digital platforms; brands will continue to evolve as content creators; and consumers will continue to demand VOD and binge viewing with their favorite programming.”
Check back as we continue adding thoughts from NATPE board members and speakers about this topic. If you’re attending NATPE, you can check the full agenda here, in which you’ll see the names featured in our week-long “NATPE Voices” series.