By Sahil Patel
Vice Media is expanding to Greece and Southeast Europe.
Thanks to a new partnership with Greece-based media company Antenna, the multi-platform news outfit plans to launch new content channels in the region. Per the announcement, in the coming weeks, Vice will go live with multiple digital channels covering local news, music, culture, fashion, sports, and technology.
The deal extends offline, too, as Vice will produce and syndicate programming to television as well as create content for print.
Antenna Group is one of the largest media companies in Greece and Southeast Europe. The company operates television channels in Greece, Serbia, and Montenegro, among other Southeast European markets. It also distributes programming to international audiences via deals with satellite service providers. Content produced by Vice for the region will support multiple languages to reach all audiences Antenna distributes to.
If the venture with Antenna proves to be successful, Vice CEO Shane Smith tells Reuters the plan is to expand this strategy to other international markets, namely Southeast Asia, South America, and Africa.
Vice is currently available in more than 30 countries, with its digital properties averaging roughly 25 million unique visitors and 75 million views per month. The company’s critically acclaimed HBO series, “Vice,” is also coming back for a second season.