By Sahil Patel
YouTube is getting a new boss, and she knows a thing or two about online advertising.
UPDATE: Google has confirmed Wojcicki’s appointment via a statement from CEO Larry Page.
“Salar and the whole YouTube team have built something amazing. YouTube is a billion person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube in ways that people will love.”
Wojcicki’s appointment to the top spot at YouTube speaks volumes about how important the video platform is to Google. She was employee №16 at Google, and the company’s first marketing executive — they didn’t give the gig to an outsider, but someone who knows the ins and outs of both the company and the online media business at large.
YouTube is a major property for Google. While the search giant does not break out YouTube’s financials individually, an eMarketer report from December estimated that YouTube would earn $5.6 billion in ad revenue in 2013. The platform brings in more than a billion visitors per month, 40% of which who watch content via mobile devices.
It will now be Wojcicki’s job to continue driving growth for a platform that already accounts for close to 20% of peak internet traffic.
Some might be disappointed with Wojcicki’s appointment. While certainly more than qualified to oversee the digital video platform, Wojcicki doesn’t come from the type of advertising or Hollywood background that some creators, media companies, and advertisers on YouTube might have hoped for. Creators continue to quietly (and publicly) complain about YouTube’s ad model, which makes it difficult for many of them to make money solely from YouTube ad revenue.
Kamangar, who became SVP and head of YouTube in October 2010, will reportedly shift to another position within the massive Google empire. The Information suggests that it could be at Google Ventures. Rumors of Kamangar stepping away from YouTube have been around since last year.
Header image: Makers.com