By Sahil Patel
For those of you who regularly use fake views to drive up your video view counts, take note: YouTube is longer going to let that pass. The company says it has already begun “periodically” auditing the number of views a video has generated. During these checks, if YouTube deems that some of the views on a video are “fraudulent,” it will remove those from the official counter underneath the video.
“We don’t expect this approach to affect more than a miniscule fraction of videos on YouTube,” writes Philipp Pfeiffenberg, software engineer at Google, in a blog post. “We believe it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.”
It should also help YouTube’s relationships with advertisers, who now have a better reason to believe that the video they want to buy against is accurate about the number of views it has received.
Pfeiffenberger ends the post warning creators to be “extra careful” when choosing which third-party marketing firms to work with — some, you won’t be surprised to learn, buy fake views.