By Sahil Patel
Digital food network Tastemade is teaming with Ryan Seacrest Productions to develop food and lifestyle programming for television.
Terms of the deal were not disclosed.
“We launched Tastemade to connect the world through food, by bringing diverse culinary voices together to share their passion and expertise for food, travel, and more,” said Tastemade co-founder Steven Kydd in a statement. “Ryan Seacrest discovered Tastemade early on, visited our studio, and shares our passion for food. Moreover, he understands its increasing relevance to pop culture. So, when we considered how to extend the Tastemade brand, talent, and app to traditional television, we thought Ryan Seacrest Productions would be an ideal partner.”
Tastemade’s digital food network spans multiple platforms. The company manages a YouTube multi-channel network featuring content produced in-house as well as by creators such as Jimmy Wong. The company also distributes content to the likes of AOL and Yahoo, and has a mobile video app which it uses to incubate new and up-and-coming talent within the food vertical.
Founded last year by the trio of Kydd, Larry Fitzgibbon, and Joe Perez, Tastemade counts Redpoint Ventures and Raine Ventures as investors.
Ryan Seacrest Productions, meanwhile, is best known for reality fare like “Keeping Up with the Kardashians” and “Shahs of Sunset,” as well as the fact that it’s founded by one of the most prolific TV hosts/personalities of all time.