By Sahil Patel
VEVO, the music video service that’s available across a multitude of screens, is now going to the biggest screen in the house.
The company has inked a deal with NUVOtv, an English-language TV channel targeting Latinos in the US, to produce a weekly one-hour music show called “The Collective, Powered by VEVO.”
The show, which will be executive produced by Jennifer Lopez through her Nuyorican Productions banner, will launch on March 6. Across its hour-long format, the show will feature various DJs and celebrities offering their thoughts on “what’s new and what’s hot” across music and pop culture. The show will also highlight the guests’ music picks of the week, while also featuring celebrity interviews and trends in music, fashion, live events, and viral online content.
VEVO’s deal with NUVOtv means the full broadcast will be available exclusively on the music service’s website and mobile and connected-TV apps following its on-air premiere.
VEVO is mostly known for its vast collection of music videos from top artists — the library consists of more than 75,000 HD videos. The service also produces various types of original content, from lifestyle-oriented shows to live events.
This isn’t VEVO’s first stab at a TV-like project. It also operates VEVO TV, a 24-hour linear-style channel that’s available across all VEVO platforms.