Believe Entertainment Group’s male-skewing original series “Money Where Your Mouth Is” was the top game show on Hulu and Hulu Plus this winter, per internal data from the video service.
Hosted by Jay Mohr, the show pits three, longtime friends against one another to win their fellow contestants’ most prized possessions. These can mean anything from a Ninja Turtle figurine to World War II paraphernalia.
Ranking in Hulu’s top 40 among males 25–44 for eight weeks in a row, “Money Where Your Mouth Is” has earned a special milestone for both Believe Entertainment and the digital video space at-large. The digital-only show, which didn’t have an existing TV audience to speak of, is beating TV game-show series on Hulu like “Oh Sit!” and “Hollywood Game Night.”
“For a first-run show that’s brand-new to compete and have this kind of exposure right away,” Goodman said, “speaks to the combined quality of the show and the platform.”
This also comes as welcome news to Campbell’s Chunky soup brand, which signed on as the “anchor brand sponsor” for the 10-episode first season. As part of that deal, Believe Entertainment Group integrated the brand directly into the show, with elements such as a branded scoreboard and custom pre-rolls to promote the show and different Chunky flavors.
Looking ahead, Believe Entertainment Group, which also produces original online series like “The LeBrons” and the DJ Tiesto-starring “In the Booth,” says it will continue to finance and distribute “Money Where Your Mouth Is” worldwide.