By Sahil Patel
In a move that could make it more directly competitive with Netflix, Amazon is rebranding its LoveFilm subscription streaming service in the UK and Germany to Amazon Prime Instant Video.
Amazon already offers an Amazon Prime shipping service to customers in these regions. By moving everything under the same umbrella, the company can tout a singular offering across multiple different markets, in and outside the US.
LoveFilm currently offers access to more than 15,000 movies and TV episodes, including original series and pilots produced by Amazon Studios.
The new Amazon Prime Instant Video in the UK will be available for 79 euros per year. For those who sign up during a special “countdown” period (to February 26, the day the rebranding goes into effect), the shipping-and-streaming service will be available for 49 euros for the first year.
As Amazon tries to do battle with Netflix, it has been inking exclusive content deals with a variety of major Hollywood studios and networks. Exclusive titles in the LoveFilm/Prime library include “The Walking Dead,” “Dexter,” “Downton Abbey,” and “SpongeBob Squarepants.”
The company is also debuting “Alpha House,” its original political comedy series starring John Goodman, in the UK and Germany on launch/rebranding day. “Betas,” the other for-adults show Amazon Studios has greenlighted to date, will arrive shortly after.