By Sahil Patel
Tumblr has hired Sima Sistani to the newly created role of director of media, effective immediately. She is essentially tasked with bringing Tumblr closer to Hollywood. Her responsibilities will include developing “comprehensive integrations” and partnerships with entertainment and media properties. Based in San Francisco, she will report directly to Lee Brown, global head of brand partnerships at Tumblr.
Sistani joins Tumblr from parent company Yahoo, where she served as director of mobile growth operations. Previously she worked at CAA.