By Sahil Patel
Video marketing and monetization startup ZEFR has raised $30 million in a new financing round led by Institutional Venture Partners.
If you’re not familiar with ZEFR, which was formerly known as Movieclips, the company provides software to major media companies and brands that helps them find, track, and monetize clips that use their IP on YouTube. Clients include Warner Bros., “Saturday Night Live,” Sony Music, Real Madrid, Universal Pictures, Adidas, and agencies like Wieden + Kennedy and Starcom MediaVest Group.
The new capital will go toward software development and growing ZEFR’s sales and marketing teams. The company recently doubled the size of its engineering team and opened a new office in New York. It claims 100% year-over-year revenue growth for the last three years. Most recent comScore numbers pegged ZEFR has the second-biggest YouTube channel partner with more than 31.6 million monthly unique viewers in the US.
As part of IVP’s financing, IVP general partner Dennis Phelps will join ZEFR’s board of directors.
Other participants in the round included existing investors US Venture Partners, Shasta Ventures, First Round Capital, and Richmond Park Partners.
This brings ZEFR’s funding total to $60 million.