By Magnet Media
This week on the “Magnet Minute,” Amy goes over some key marketing trends to keep an eye on as you start your 2014 strategy, inspired by 20 Captivating Marketing Solutions published by WebDAM Solutions.
First, let’s talk budget. For 2014, marketing teams are planning to spend a collective $135 billion on digital marketing collateral, which is a huge testament to how digital strategies are changing and expanding within companies. It also highlights the now indisputable importance of multimedia integration.
When thinking about email marketing, it’s important to note that there’s a click-through rate of 158% on emails with social media share buttons. This seems to indicate that if you provide people with interesting content via email, and with easy ways to share that content socially, they’ll do it.
In 2013, 52% of marketers found at least one customer through their Facebook. The same network that often makes it the most difficult to get that sought-after high engagement is also still one of the most effective for getting your brand in front of the right eyes. Thus, your social (and specifically your Facebook) strategy needs to remain a big focus in 2014.
B2B companies that blog find that they get 67% more leads than the ones that don’t blog. This makes sense. Consider how many businesses are routinely looking for information about their own industry and about how to perform better online. If your company provides those resources via a blog, it’s an effective way to gain B2B attention and (hopefully) conversions, too.
This is the last one, but it’s a big one: 65% of your audience members are visual learners. So stop being so wordy with your content and make it more visually appealing. It’s the best way to get people looking your way and paying attention.
Check out the webdamsolutions.com infographic here:
This post was originally published on the Magnet Media digital marketing blog. Any thoughts on these marketing trends? Let us know in the comments and connect with Magnet Media on Twitter, Facebook, Google+, and LinkedIn.
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Amy Schmittauer is the founder & face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.