By Sahil Patel
Nearly two years after VHX first made noise by helping Aziz Ansari self-distribute his “Dangerously Delicious” comedy special online, the platform is moving out of public beta. With that, now creators of all sizes and types can use the platform to directly sell their work.
“Anything that used to be sold on DVD can be sold on VHX,” the company emphasizes in a blog post announcing the launch. “Our platform works for a lot more than just film and TV. Faith, fitness, lifestyle, education…the list goes on. VHX also works for organizations both big and small: individuals, distributors, studios, networks, and more.”
VHX also supports external websites, allowing content providers to sell their content from a platform that they already own — something which the team behind Grace Helbig, Hannah Hart, and Mamrie Hart’s “Camp Takota” have been doing to great effect.
Other features include price controls and geo-blocking. On the marketing front, users have options such as sending screeners or coupons, as well as access to a list of people who have subscribed to their project’s mailing list.
According to GigaOm, VHX is working on a newsletter feature and a digital locker service in the vein of Ultraviolet. Existing users will also be moved to this new pricing model.
To entice creators and content providers further, VHX is also lowering its pricing from 15–20% of all sales to 10% with an additional $0.50 fee per transaction.
Aside from Ansari and the “Camp Takota” crew, VHX is also working with Kevin Spacey to distribute his documentary film “Now: In the Wings on a World Stage.” Overall, the platform has over 300 titles available for sale, and has surpassed more than $3 million in gross transactions to date.