By Sahil Patel
Tomorrowland, the popular Belgium-based electronic music festival, has signed a deal to network its YouTube channel with European MCN Divimove. The channel reaches more than 2.8 million subscribers and generates over 14.5 million views per month.
Content on the channel includes clips from the annual festival, which regularly brings in more than 180,000 attendees every year. Tomorrowland also produces an “after-movie” featuring some of the top moments from each year’s festival.
A US-based offshoot of Tomorrowland, called Tomorrowworld, will take place from September 26–28 in Georgia. It’s likely that content from this event will also show up on the official YouTube channel.