By Sahil Patel
Earlier this year, Vimeo unveiled its Audience Development Program to lend marketing support to select crowdfunded films, in exchange for exclusive digital distribution on Vimeo On Demand, the company’s transactional VOD platform.
Today the video company is releasing one of the first films to receive funding through the program: “The Anonymous People,” a documentary that looks to dispel the stigma and long-standing cliches surrounding alcohol and drug addiction and recovery.
Directed by Greg Williams, “The Anonymous People” focuses on various famous people who have struggled with addiction and are currently in recovery. Featured guests include former NBA player Chris Herren, actress Kristen Johnston (“3rd Rock from the Sun”), author William Cope Moyers, and former congressman Patrick Kennedy.
Along the way, the film shines a light on how public misperceptions of addiction and recovery affects those who suffer from this health condition both personally and financially. (The film argues that untreated addiction costs America more than $350 billion every year.)
“The Anonymous People” is produced by Williams and his production company 4th Dimension Productions. So far it’s been distributed in the US and Canada through KinoLorber and It’s Alive Mind Cinema.
Williams raised more than $70,000 on Kickstarter (surpassing a goal of $45,000) to finance the film. Vimeo’s Audience Development Program requires that eligible filmmakers have successfully raised at least $10,000 on crowdfunding platforms like Kickstarter or Indiegogo.
Here’s the trailer:
Two weeks ago, Vimeo pledged $10 million to help indie filmmakers market and/or distribute their projects via Vimeo On Demand. This was an extension of the company’s Audience Development and festival programs. Expect more titles to be announced throughout the coming year.