By Sahil Patel
Video discovery service Shelby.tv has relaunched on the iPad.
The biggest new feature to the Shelby.TV experience is the ability for users to open and watch content without needing to create an account. Users who do link to their social media accounts will have a more personalized viewing experience, which delivers recommended videos based on what your social connections have watched and liked.
Those who don’t will still see trending videos on YouTube and Vimeo, all in one continuous stream.
The iPad app also offers 30 new channels hand-selected by the Shelby.TV team. (Users will be able to access these and other channels, as well as videos their friends are watching and liking via the column on the left side of the screen.)