By Sahil Patel
Network A, the Bedrocket-owned action-sports channel, will now also be available in hundreds of powersport dealerships and retailers across the country.
Via a deal with MotoTV, an in-store sports network from Agency 225, Network A original and branded programming will be placed in front of customers at the point-of-sale (not a bad thing for Network A and Bedrocket to pitch to relevant advertisers).
MotoTV claims to reach more than 14 million viewers across all of its dealership and retail distribution partners. The deal with Network A is tied to MotoTV’s expansion into other action sports outside of powersport and motorcycle dealerships, including bicycle, marine, surf, and skate and ski shops. In total, network currently reaches more than 240 powersport dealerships and retailers, and plans to add 150–200 more locations in 2014.
As more dealerships are added to MotoTV, additional Network A programming, including shows such as “Alana: Surfer Girl,” will be made available in relevant outlets.
“We’re thrilled to add Network A onto our platform of action sports networks,” said Gary Halpin, co-founder and managing member of MOTOTV, in a statement. “Our customers want cool and fresh content that is relevant to their stores, and Network A content is a perfect fit. On the flip side of that, we know we can help increase Network A brand awareness to more action sports enthusiasts.”