By Sahil Patel
BBC has created a new “digital innovation” unit aimed at developing and experimenting with new forms of content.
Called The Guerrilla Group, the unit will be based in Birmingham, and will work with BBC’s research and development department, Connected Studio, and various BBC brands, as well as creatives, entrepreneurs, and startups in the city to build new digital content businesses. The plan is to have the unit fully up and running by 2015.
A focus for the unit, aside from experimenting with different forms of digital content and storytelling, is to gear its projects toward engaging younger audiences. Recently, BBC announced plans to turn its youth-oriented BBC Three TV channel into an online-only channel.
“Innovation at the BBC has never stood still, from the birth of radio and TV, to the first steps into the digital world with BBC Micro Computers and Ceefax, through to more recent services like BBC iPlayer,” said James Purnell, director of strategy and digital at BBC, in a statement. “The Guerrilla Group will help us explore the next-generation of BBC content and services, finding new and creative ways to tell our stories to future audiences.”