By Sahil Patel
Eight percent of US consumers’ time on iOS and Android mobile devices is spent on entertainment apps, half of that time is on YouTube. This data comes from Flurry, a mobile app analytics firm that measured app usage between January and March of 2014.
To provide context, Flurry says US consumers spent an average of 2 hours and 42 minutes per day on mobile devices in March, up 4 minutes from the previous March. Apps command a significant majority of that time — 86%, to be exact.
Most of this time is spent on things like gaming (32% of mobile time spent) and Facebook (17%). But at 4% of all mobile time spent, YouTube sees its share of minutes, too, and more so than any other app that can be qualified as entertainment. (Some basic math pegs YouTube’s time-spent number at close to 6.5 minutes every day — and that’s just in the US.)
For its part, YouTube says mobile accounts for 40% of global watch-time on its platform. So the next time you hear about the importance of mobile when it comes to distribution and monetization on YouTube, keep that in mind.